Welcome to Community Care Gaming Meet your founding team
Lee Willows, Founder & Executive Chair
Leads on strategy, fundraising, political engagement
From humble beginnings,
son of a miner and born in the Midlands, UK. Lee has worked predominantly in the Education,
Charity and Gaming & Gambling sectors for over 32 years, progressing from a
front line youth worker and post-16 educator to holding Managing Director and
Chief Executive positions. Leading the work of large (£60m+) complex
organisations, Lee has devoted himself to public service to improve the life
chances of others. With a proven track record of servant leadership;
significant B2B sales and income generation £50m+, political engagement at the
highest levels and significant experience working within regulatory frameworks
with a detailed knowledge of Corporate Social Responsibility (CSR) &
Environmental, Social and Governance (ESG) approaches.
More
recently Lee founded the highly-respected, impactful and multi-award winning
Young Gamers & Gamblers Education Trust (YGAM) charity. Building the
charity from nothing following his gambling addiction. Raised over £15m and
grew the charity with no debt. Lead a talented team that reaches over 1m
benefactrices annually. Lee is now studying for an MBA alongside his volunteer
work with Virgin Start Up while Community Care Gaming is being established.
Sam Cooke, Non-Executive Director & Co-Founder
Leads on esports, gaming and industry engagement
As the Co-Founder and Managing Director of Esports Insider, an international esports business focused media, events company and agency, Sam has led the growth, development and day to day of the company since 2016.
He’s also a co-founder at ‘corporate’ esports tournament platform, the WFH League, and is an advisor at the venture fund Rewired.gg.
Chris Jones, Non-Executive Director & Co-Founder
Leads on marketing & communications
A Politics and Sociology graduate of the University of East Anglia, Chris has worked in the gaming sector for three decades in capacities including journalist and publisher. Chris also serves as a Trustee of the charity CHIPS which funds the purchase of powered wheelchairs for children and young people under the age of 18-years.
James Fraser-Murison, Director of Education
Leads on educational content and quality-assurance
James Fraser-Murison, director of Fraser Esports Ltd, is a national award-winning Director of Learning and esports teacher with a demonstrated history of working in the education management industry. James is an accomplished educational professional who believes in growth mindset approaches and hard work. He created the United Kingdom's first-ever accredited BTEC qualification in esports; is a renowned speaker of education and esports at flagship events across the globe and has extensive international experience. As our Director of Education, James will develop and lead our education and quality assurance strategy.
Mr Aman Govani
Volunteer
Aman, a second-year law student at City University of London, has showcased his competitive spirit by participating in a myriad of games representing his university. After securing podium finishes for two consecutive seasons, he was then elected to a prominent role in both the university's esports and chess societies as society vice president and president respectively.
Mr Nathan Edmonds, Marketing Director
Leading on Marketing and Communications
Nathan, founder and CEO of Get In, a digital marketing agency and Sweet Cabin, a sweet delivery business, has worked in the gaming and esports industry for over a decade now.
Passionate about helping the next generation as well as breaking down stereotypes around esports, he supports Community Care Gaming in a multitude of different facets. You'll see him around at all the different events we attend, heading up our VR headset technology.
Maya Szollosy-Jancso
Leading on Research
Maya has recently completed her university studies in Biological Sciences BSc at Durham University, becoming the first in her family to do so. Having taken up the role of Sponsorship Secretary and Publicity Officer for the university's esports club, Maya has been pivotal for the club's success in the past year and has asserted herself as a prominent figure in university esports. Through her passion and dedication, Maya co-organised various grassroots esports tournaments, taking up roles in graphics and partnerships, and was selected as part of the NSE Intel FutureGen cohort of 2024. Her continual commitment to esports and love for the natural sciences has led Maya to join the Community Care Gaming team where she aspires to make a difference.
Adrian Sladdin
Leads on partnership building within the Private Healthcare Sector
Adrian began his career as an English and Drama teacher before progressing to the world of accreditation and qualifications for a UK Awarding Body, latterly as Head of Business Development. He has spent the last decade working in the safer gambling space on a variety of different programmes. He was one of the founders of YGAM, the Young Gamblers Education Trust with Lee Willows, creating their training programme for teachers and youth workers as well as an extensive set of resources for secondary school pupils and university students. In 2017 he created and delivered a level 2 qualification for betting shop managers and staff called ‘Keeping Colleagues and Customers Safe’. The success of this led to his delivering the programme to other companies including Lottoland, Bet Victor and Playtech.
Since then Adrian has continued to devise and deliver a range of training for other external gambling clients. In collaboration with Jo Abergel, he founded the Ethical Gambling Forum in 2022 with a focus on delivering conferences on ESG and Safer Gambling for the industry with training and accreditation options to accompany this. He regularly chairs gambling conferences, speaks on ESG panels and judges safer gambling awards. He also curates and delivers DEIB conferences with his colleague in the UK and Gibraltar.
Community Care Gaming will deliver the following impact in 2025/26
Community Care Gaming will develop, deliver, evaluate, and share learnings from products that
we have carefully researched and mapped into our organisational theory of
change. Maintaining absolute focus, commissioning the independent
academic evidence-base where it doesn’t exist, working positively and
collaboratively with partners and having the ability to independently measure
our impact will guide our work in year-three.
Instructions: Computer: Press the Up key to start and then press the up key to jump Tablet/Smartphone: Touch screen to start and then tap screen to jump
Game objective:Avoid the obstacles by carefully timing your jumps and survive for as long as you can!
