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ESG Gaming shortlisted for South East UK StartUp Award 2024

Humbly, ESG Gaming has been named a finalist ahead of the South East final of the StartUp Awards.

The UK StartUp Awards was launched to recognise the booming start-up scene across the UK, which has accelerated over the last few years. Over 900,000 new businesses were founded in the UK in 2023 alone, a 12% increase from the year before.

Over 900 businesses and organisations have been shortlisted for this year’s UK StartUp Awards, and the contribution of these firms—all of which were started in the last three years—is significant. Since their establishment, they have created nearly 6,000 new jobs and generated annual sales of £480 million.    

ESG Gaming is a regulated not-for-profit organisation founded by Sam Cooke, Chris Jones and Lee Willows and supported by a wide range of kind people who mostly give their time voluntarily to support our social cause. Lee Willows said, “At ESG Gaming, we are working with partners to understand how esports and virtual reality might reduce loneliness and social isolation; reduce the risk factors for dementia; and provide an alternative, drug-free prescription for depression among those aged 50 years and over. Our team is thrilled to receive this recognition, just two months after we scoped the Best Product Award at BETT, the World’s Largest EdTech Show in London”.  

Supported nationally by ScoreApp, GS1 UK, Starling Bank, OVHcloud, GiftRound, Airwallex, the StartUp Awards celebrate the achievements of the fantastic individuals who have turned an idea into an opportunity and taken the risk to launch a new product or service.    

The cohort of finalists will be considered for the regional prizes by a panel of seasoned judges with experience founding or supporting entrepreneurial ventures. The winners from each region will then be invited to the first UK final taking place at Ideas Fest, the Glastonbury for Business festival in Tring, Hertfordshire on 12th September 2024.    

Professor Dylan Jones-Evans OBE, the creator of the UK StartUp Awards, said: “​Start-up businesses are the lifeblood of any economy, being responsible for new jobs, innovation and wealth creation across the UK. All the finalists this year represent the best of those entrepreneurs who have spotted an opportunity and through their sheer hard work, talent and perseverance, have created amazing new businesses that are creating real impact in their sectors. Building on the success of previous years, we are now looking to identify the ‘best of the best’ with all the finalists who win their category in their region going on to represent their region at the first ever UK National StartUp Awards final later this year”.

The UK StartUp Awards was created on collaboration with the team behind the Great British Entrepreneur Awards, one of the most successful awards programmes in the UK. This year's regional UK StartUp Awards finalists can be found at:

Startup Awards UK
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