ESG Gaming will work collaboratively with Bournemouth University to extend the current emerging literature around gambling, gaming and esports. We will together deliver these two reach projects in 2023:
ESG Gaming has commissioned the two following research projects, which will be published at a Parliamentary Reception in 2023
Influencer-led gambling in gaming on streaming channels. Report Published Q4 2023
The aim of this research is to explore the behavioural (e.g. gambling activity) and environmental/technological (e.g. group and platform factors) characteristics of influencer-led gambling in gaming on streaming channels through both academic & lived-experience research. This research would be extending the current emerging literature on the role of gambling type behaviours in gaming and streaming.
A mixed method approach of qualitative and quantitative methods would be applied to understand the following characteristics of influencer-led gambling in gaming on streaming channels: i) Behavioural (e.g. gambling activity); ii) Environmental (e.g. social/group factors); and iii) Technological (e.g. platform factors). To explore these characteristics three research themes are proposed:
Explore how these characteristics are currently manifested in the content and across the different streaming platforms. The qualitative content analysis of current influencers who include gambling in streaming channels would be analysed with the three characteristics listed above.
The quantitative approach would explore consumers experiences through online questionnaires. The questions would include gaming, gambling, and streaming behaviour.
A number of focus groups will explore students and consumer perceptions of influence led gambling and gaming streaming. These focus groups would be used to explore their experiences related to the content analysis with characteristics listed above. The questions in the focus groups also include how the consumers feel about gambling content and any recommendations for supporting them in terms of harm reduction, awareness and signposting.
The transition of gaming and gambling to Web3
Report Published: Q3 2023
The Research report will make suggestions about future developments including risks, challenges, and opportunities, in the context of gaming and gambling. Such as looking back
and looking forward to technological development, platform participation and customer & platform behaviour.
A synthesis would be created, with potential recommendations around safeguarding customers based on customer behaviours and trends. Finally we would undertake a literature review and content analysis to collate information about:
The aim of this research is to understand:
The differences between Web2 and Web3 gambling, including some of the specific risks and challenges for Web3 as well as opportunities for customers, in the context of gaming and gambling
An analysis of the specific Web3 gambling features, platforms, activities and experiences which relate to risks, challenges, and opportunities for customers, in the context of gaming and gambling.
Considerations of the different types of customers, the customer awareness, and how this might influence the challenges, risks and opportunities, in the context of gaming and gambling
Considerations of the different types of customers, the customer awareness, and how thisA contrast between the context of gaming and gambling with other Web3 activities and platforms (i.e. does gambling pose specific, similar or different risks and opportunities). might influence the challenges, risks and opportunities, in the context of gaming and gambling