ESG Gaming will work collaboratively with Bournemouth University to extend the current emerging literature around gambling, gaming and esports. We will together deliver these two reach projects in 2023:
Influencer-led gambling in gaming on streaming channels. Report Published Q4 2023
The aim of this research is to explore the behavioural (e.g. gambling activity) and environmental/technological (e.g. group and platform factors) characteristics of influencer-led gambling in gaming on streaming channels through both academic & lived-experience research. This research would be extending the current emerging literature on the role of gambling type behaviours in gaming and streaming.
A mixed method approach of qualitative and quantitative methods would be applied to understand the following characteristics of influencer-led gambling in gaming on streaming channels: i) Behavioural (e.g. gambling activity); ii) Environmental (e.g. social/group factors); and iii) Technological (e.g. platform factors). To explore these characteristics three research themes are proposed:
The transition of gaming and gambling to Web3
Report Published: Q3 2023
The Research report will make suggestions about future developments including risks, challenges, and opportunities, in the context of gaming and gambling. Such as looking back
and looking forward to technological development, platform participation and customer & platform behaviour.
A synthesis would be created, with potential recommendations around safeguarding customers based on customer behaviours and trends. Finally we would undertake a literature review and content analysis to collate information about: