Incorporating and leading a start-up is not only the best job in the world, but it is also a journey of reflection, self-discovery and learning. When we incorporated ESG Gaming in 2021 we believed our not-for-profit organisation would be focused on working collaboratively with the gaming, gambling and tech spaces to develop and write Environmental, Social and Governance (ESG) reports for those businesses. We did our market research, developed our plans, spoke to stakeholders and felt sure we had a good proposition, but we didn't. Not only that, but we also quickly realised that we were not offering something unique and being honest with ourselves, there were far better and more established organisations providing these services. So like any agile start-up, we pivoted quickly in to what we do today.
Today we are working with partners to understand how esports and virtual reality might reduce loneliness and social isolation; reduce the risk factors for dementia, and enable recovery for people recovering from a Stroke. Our current focus are on those aged 50yrs and above. We were founded from the Lived Experience of losing family members to dementia, and friends whom are in recovery from suffering a stroke. For us, our social purpose is deeply personal and we are always humbled when we hear, for example, the reactions of stroke survivors or clinicians talking about our work. We are kind, collaborative, authentic and purposeful.
Over the past three years we have retained the trading name and brand of ESG Gaming for continuity, but we feel now is the right time for a refresh. We felt the refresh needed to better suit our social purpose and the kind nature of those involved in shaping and supporting our journey. One of those organisations supporting our journey is Get In, a marketing business which was born from a passion to deliver on results with creative, out-of-the-box thinking. Founded by Nathan Edmonds in 2024, Get In has worked with many business including Red Bull, Santander and many more from within the gaming sector. We could not think of anybody better to guide us through the brand refresh.
Introducing Community Care Gaming which epitomises what we deliver and our kind and authentic nature. We wanted to create a brand that was warm, purposeful, unique and relatable to the organisations whom we work with. We didn't want to detract too much away from our colour pallet or font and what Get In have created is receiving a warm response from many of our stakeholders.
Nathan Edmonds, Founder Get In said 'Having worked with the team Lee has assembled for the past two years, we have been able to totally immersive ourselves into the organisation, witness and support the products they deliver and hear first hand from their beneficiaries and stakeholders. We very much instigated the organisation to consider a brand fresh and we quickly settled unanimously on Community Care Gaming. Those three words not only describe the work of the organisation but also optimise their social purpose.'
Lee Willows, Founder Community Care Gaming said 'I really do like Community Care Gaming as our new trading name, and with the refreshed brand too, both come together really well. Entrusting Get In to deliver this work for us was a no-brainer as they really know us as an organisation and have seen our work at firsthand. I am hugely grateful to Get In for instigating this and this is definitely our brand for the long term. Following a strategy day with the team last month, during February / March we are going to launching two new organisations to sit alongside Community Care Gaming which when taken together will demonstrate the breadth and scope of our work within gaming, gambling, Healthtech and research.