The
countdown to ESI London at BOXPARK has now started, and we are delighted to
announce that Sweet Cabin and ESG Gaming have teamed together to spread some
smiles at the event. If you are attending, please consider visiting our
lllooovveeelllyyyy bijou booth in the networking area for delicious treats and
an opportunity to get your hands on some pretty fab badges.
ESG Gaming
is a new not-for-profit organisation that, as well as delivering social impact,
wants to give back to the many organisations and creators who make the video
gaming and esports sector unique. We have committed to donating up to 25% of
our surplus annually because fundraising is challenging for any organisation or
creator in this space. As well as supporting a couple of creators, we are proudly
partnering with Esports Insider to offer the prize fund for the 2023 Film Fest,
which BAFTA is kindly hosting.
In
collaboration with Sweet Cabin and other lovely organisations like the
legendary Fraser Esports, ESG Gaming wants to champion player protection,
equality, diversity, and inclusion through the delivery of our three principle
products (i) esports for an older demographic to reduce social isolation, loneliness
and bring together cross-generational understandings of ageism; (ii) web3
player protection information for parents and professionals and (iii) fully
funded MBA Leadership programme in digital technology for women, and members of
LGBTIQA+ and minority
communities.
Sweet Cabin
supports ESG Gaming with fundraising and product positioning, and Fraser
Esports is supporting it with educational content and quality assurance
alongside our other partners.
Lee
Willows, ESG Gaming, said ‘Maybe it's because I have turned 50 years old
this year, but I have an overwhelming sense to give back to others and support
people like me. We have listened to many in the video gaming and esports
community to understand how we might contribute positively to this space with
meaningful products that do not duplicate the work of others. I am super proud
of people like Nath and James, who have chosen to come on the journey with us’.
Nathan
Edmonds, Sweet Cabin, said ‘I met Lee earlier this year at Sam & Shanz's
wedding and since our initial meeting we've had some really productive and
engaging chats that progressed into a core topic; how could we collaborate
together to support the esports ecosystem I have grown up in and learned to
love very much. That is exactly our core aim here and our attendance at ESI
London is just the start of that.’
James Fraser-Murison, Fraser Esports, said, ‘Rather humbly, everybody will know I have developed a lot of educational
content for the esports space. When the opportunity arose to extend this
content to older people and parents within a web3 context, it was an opportunity
I immediately became excited about. I am definitely looking forward to
supporting the journey of ESG Gaming and working alongside their talented
team’.