Leads on strategy, fundraising, political engagement
From humble beginnings,
son of a miner and born in the Midlands, UK. Lee has worked predominantly in the Education,
Charity and Gaming & Gambling sectors for over 32 years, progressing from a
front line youth worker and post-16 educator to holding Managing Director and
Chief Executive positions. Leading the work of large (£60m+) complex
organisations, Lee has devoted himself to public service to improve the life
chances of others. With a proven track record of servant leadership;
significant B2B sales and income generation £50m+, political engagement at the
highest levels and significant experience working within regulatory frameworks
with a detailed knowledge of Corporate Social Responsibility (CSR) &
Environmental, Social and Governance (ESG) approaches.
More
recently Lee founded the highly-respected, impactful and multi-award winning
Young Gamers & Gamblers Education Trust (YGAM) charity. Building the
charity from nothing following his gambling addiction. Raised over £15m and
grew the charity with no debt. Lead a talented team that reaches over 1m
benefactrices annually. Lee is now studying for an MBA alongside his volunteer
work with Virgin Start Up while ESG Gaming is being established.
Sam Cooke, Founder & Non-Executive Director
Leads on esports, gaming and industry engagement
As the Co-Founder and Managing Director of Esports Insider, an international esports business focused media, events company and agency, Sam has led the growth, development and day to day of the company since 2016.
He’s also a co-founder at ‘corporate’ esports tournament platform, the WFH League, and is an advisor at the venture fund Rewired.gg.
Pedro Romero, Founder & Non-Executive Director
Leads on player protection and parental engagement
Pedro is a seasoned Safer Gambling expert. He has worked in senior roles at leading iGaming companies throughout his career. He also held the role of Head of Gambling Therapy, a UK-based charity that provides online support for problem gamblers worldwide.Pedro is a trained psychologist and psychodynamic counsellor with extensive CBT (cognitive behavioural therapy) training and more than a decade of experience in multiple settings including private practice, university and clinics.
Pedro is also an Executive Leadership Coach, trained at the prestigious Tavistock Institute. He combines his clinical practice with industry consultancy, charity work at Betblocker and research at the CERG.During his time working in the treatment of gambling disorder, Pedro was disappointed with the high drop-off and high relapse rate of gamblers in treatment. He is determined to research ways to improve clinical outcomes.Pedro is currently doing a research PhD with a focus on novel treatments for people affected by the negative consequences of excessive gambling.
Chris Jones, Founder & Non-Executive Director
Leads on marketing & communications
A Politics and Sociology graduate of the University of East Anglia, Chris has worked in the gaming sector for three decades in capacities including journalist and publisher. Chris also serves as a Trustee of the charity CHIPS which funds the purchase of powered wheelchairs for children and young people under the age of 18-years.
ESG Gaming will deliver the following impact
ESG Gaming will develop, deliver, evaluate, and share learnings from products that we have carefully researched and mapped into our organisational Theory of Change. Maintaining Absolute focus, commissioning the independent academic evidence-base where it doesn’t exist, working positively and collaboratively with partners and having the ability to independently measure our impact will guide our work in year-two
Instructions: Computer: Press the Up key to start and then press the up key to jump Tablet/Smartphone: Touch screen to start and then tap screen to jump
Game objective:Avoid the obstacles by carefully timing your jumps and survive for as long as you can!
