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Why ESG?

The Covid-19 pandemic has taught us that sustainability is more than just tackling environmental risks within business. At ESG Gaming we believe it is about business resilience and creating social purpose into infrastructure for sustained growth. This is where the Environmental, Social and Governance (ESG) comes into its own.     

The public are looking for brands with a strong and visible ESG proposition; Investors are looking to protect their interests and the company’s success. The fine line between doing good and what is profitable is fast diminishing. Maximising investors returns and the pursuit of delivering social value should be complementary. ESG Gaming can help you achieve this while increasing your market share.

ESG Gaming is founded by Lee Willows, a humble entrepreneur and prominent former gambling addict who has over three decades of experience of working in the not-for-profit sector. A son of a miner and born in the Midlands, UK; Lee devoted himself to public service to improve the life chances of others. With a proven track record of servant leadership; significant B2B sales and income generation; political engagement and significant experience working within regulatory frameworks with a detailed knowledge of Corporate Social Responsibility (CSR) & Environmental, Social and Governance (ESG) approaches. ESG Gaming will bring all that experience together and working with likeminded igaming businesses, regulators and thought leaders, ESG Gaming will build upon and elevate CSR & ESG to new levels.